Chirevo chekuongorora nezve kudiwa kwemusika uye kuronga kwekudyara kweChina stationery indasitiri kubva 2022 kusvika 2027.
1, Indasitiri yezvekunyora yeChina yapinda munguva yebudiriro yakadzikama
Kubva 2013 kusvika 2018, indasitiri yezvekunyora muChina yakapinda munguva yebudiriro yakadzikama nekuda kwekuderera kwehuwandu hwevadzidzi kuchikoro, hofisi isina mapepa nezvimwe zvinhu.Zvinoenderana nehuwandu hweIBIS, muna 2018, mari yebhizinesi yeindasitiri yekugadzira zvinyorwa muChina yakasvika mabhiriyoni gumi nematanhatu emadhora ekuAmerica, kuwedzera kwe4.0% pamusoro pe2017.
Kubva 2013 kusvika 2018, iyo per capita yekushandisa ye stationery muChina yakawedzera gore negore.Muna 2018, iyo per capita yekushandisa ye stationery muChina yakasvika US $ 15.8, ingangoita zana yuan.
2, Muna 2018, chikamu chemusika chezvinyorwa zvemapepa muChina chakapfuura 40%
Nechigadzirwa, zvigadzirwa zveindasitiri yekuChina yekunyora zvakanyanya zvinosanganisira zvekunyora senge mapeni ebhora, mabhurashi, mapenzura, inki, mapepa ekunyorera uye zvekudzidzisa.
Muna 2018, pakati pezvikamu zvemusika zveindasitiri yekunyora muChina, chikamu chemusika chezvinyorwa zvemapepa chakakwira, chichiverengera 44% yemusika wese weindastiri yekunyora muChina, ichiteverwa nekunyora zvinyorwa, accounting ye32%, kudzidzisa. zvekushandisa neingi accounting ye12% uye 1% zvakateerana.
3, Offline chiteshi ichiri chikuru chekutengesa chiteshi indasitiri yezvinyorwa muChina
Kubva pamaonero ekutengesa modhi, nzira yekutengesa yeindasitiri yekunyora muChina inogona kukamurwa kuita yakananga kutengesa uye kugovera.Yakananga yekutengesa nzira inoreva kutengesa kwakananga kwemabhizinesi nenzira yekushambadzira kwakanangwa, zvitoro zvakananga, e-commerce, etc. MuChina, inonyanya kuratidzwa mukutengesa zvigadzirwa kune masangano ehurumende, makambani makuru uye mamwe vatengi makuru;Iyo yekugovera modhi inoreva kuti mabhizinesi anotengesa zvigadzirwa kune zvitoro zviteshi kuburikidza nevagovera, uye pakupedzisira kutengesa zvigadzirwa kune vatengi.Mabhizinesi haatarise vatengi zvakananga.Distribution ndiyo yakajairika yekutengesa modhi muindasitiri yezvinyorwa muChina parizvino.
Kubva pamaonero ezviteshi zvekutengesa, nzira huru dzekutengesa dzeChina stationery indasitiri inogona kukamurwa kuita kutengesa kwepamhepo uye kutengesa kunze kwenyika.Nzira dzekutengesa pamhepo dzinonyanya kusanganisira kutenga online uye kutenga kumba;Zviteshi zvekutengesa zvisiri pamhepo zvinonyanya zvinosanganisira vatengesi vegirosari, vatengesi vezvekunyora uye zvekushandisa muhofisi, uye vatengesi vakakwana.Vatengesi vegrocery vanogona kukamurwa kuva vatengesi vegrocery vemazuva ano uye vatengesi vegrocery.Vatengesi vezvitoro zvemazuva ano vanonyanya kutaura nezve hypermarkets, masupamaketi, nezvimwe. Vatengesi vakakwana vanonyanya kuvimba nezvitoro zvedhipatimendi zvekutengesa.
Zvichienzaniswa nemaitiro ekukurumidza kuchinja kwechaneli modhi uye kukurumidza kuwedzera kwechikamu chenzira dzepamhepo mune zvimwe zvinhu zvevatengi mumakore achangopfuura, chikamu cherabha nemapurasitiki chiteshi muindasitiri yezvekunyora yeChina chachinja zvishoma.Zvinoenderana nenhamba yeEuromonitor, muna 2018, kutengeswa kwerabha uye epurasitiki zvisiri pamhepo muindasitiri yezvekunyora yeChina yakasvika makumi masere nematanhatu muzana uye kutengesa kwepamhepo kwakaverengera 14%.Nekuda kwemamiriro ezvinhu aripo, chiteshi chechinyakare chisiri pamhepo chichiri chiteshi chikuru chekutengesa cheindasitiri yezvekunyora muChina.
Pakati pematanho ekutengesa asiri pamhepo eindastiri yezvekunyora muChina, nzira huru dzekutengesa zvitoro zvegirosari uye zvekunyora zvehunyanzvi uye zvitoro zvezvitoro zvehofisi.Vatengesi vakakwana vanotora zvitoro zvedhipatimendi senzira huru dzekutengesa dzinoita chikamu chidiki, chinoverengera 3.7%.Munzira yekugovera yezvitoro zvegirosari, zvitoro zvechizvino-zvino zvinotora chikamu che36.5% chekutengesa kuzere kweChina kunze kwenyika, ukuwo zvitoro zvechinyakare zvinotora 13.9%.
Mukutengesa kwepamhepo kweindasitiri yezvekunyora muChina, maakaundi ekutenga online e93% uye kutenga kwemhuri kunongoita 7%.
4, Zvinofungidzirwa kuti saizi yemusika weChina stationery indasitiri inodarika mabhiriyoni makumi maviri nemana emadhora muna 2024.
Zvinoenderana neongororo inotarisirwa, zviteshi zvekunze zvichange zvichiri nzira huru dzekutengesa dzeindasitiri yezvekunyora yeChina mumakore mashoma anotevera.Nekuenderera mberi kwekugadzirisa kwezvigadzirwa zveindasitiri yezvekunyora zveChina uye zvishoma nezvishoma kukwidziridzwa kwekushandisa, saizi yemusika weindasitiri yezvekunyora yeChina inokura zvishoma nezvishoma.Zvinofungidzirwa kuti panosvika 2024, saizi yemusika weChina stationery indasitiri ichapfuura mabhiriyoni makumi maviri nemana emadhora.
Kuti tisangane nekugutsikana kwevatengi, isu tine vashandi vedu vakasimba kuti vape rutsigiro rwedu rwepamusoro-rwese runosanganisira kushambadzira, mari, Tinogamuchira tarisiro yekuita bhizinesi newe uye tinovimba kunakidzwa nekubatanidza zvimwe zvinhu zvinhu zvedu.
Kambani yedu inotevedzera manejimendi zano re "chengeta hunyanzvi, tevera kugona".Pahwaro hwekuvimbisa zvakanakira zvigadzirwa zviripo uye mhinduro, isu tinoramba tichisimbisa uye nekuwedzera kugadzirwa kwechigadzirwa.Kambani yedu inoomerera pakuvandudza kusimudzira kusimudzira kwebhizinesi, uye kutiita isu tive vatengesi vemhando yepamusoro.
Nguva yekutumira: Zvita-08-2022